About Melissa Ledgerman

Melissa Ledgerman is strategic lightning rod.Touching_Void

Her 2012 book ‘Touching the Void: A Brand Adventure’ introduced the concept of “brand shock” and fuelled an ongoing debate about the relevance of brand positioning in high-growth technology environments.

She is also the author of ‘Rebranding Jesus’ (2008).

Follow me on Twitter and connect with me on LinkedIn.

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